{"id":119842,"date":"2026-03-13T16:04:39","date_gmt":"2026-03-13T15:04:39","guid":{"rendered":"https:\/\/medischcentrum.com\/?p=119842"},"modified":"2026-03-13T16:04:39","modified_gmt":"2026-03-13T15:04:39","slug":"how-medical-screenings-contribute-to-a-stronger-employer-brand","status":"publish","type":"post","link":"https:\/\/medischcentrum.com\/en\/news\/how-medical-screenings-contribute-to-a-stronger-employer-brand\/","title":{"rendered":"How medical screenings contribute to a stronger employer brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row double-top-padding one-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"fontsize-935186 font-weight-200\" ><span>In today's competitive work environment, working conditions such as an attractive pay package are no longer the only deciding factors for new employees. Employees today are looking for something more fundamental - genuine appreciation from the employer. The question is, \"As an employer or company, how do you translate this appreciation from an abstract concept to an effective benefit for your employees?\" The answer lies with the health aspect of your organisation, namely the health of your employees.<\/span><\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119843\" src=\"https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand.jpg\" width=\"1600\" height=\"900\" alt=\"Medical screenings and employer brand\" srcset=\"https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand.jpg 1600w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-300x169.jpg 300w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-1024x576.jpg 1024w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-768x432.jpg 768w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-1536x864.jpg 1536w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-18x10.jpg 18w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-350x197.jpg 350w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-uai-720x405.jpg 720w, https:\/\/medischcentrum.com\/wp-content\/uploads\/2026\/03\/Infographic-blog-Medisch-Centrum-employer-brand-uai-1032x581.jpg 1032w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>The HR dilemma: looking beyond standard extra-legal benefits<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>HR departments in this modern world face a serious challenge. So how do you reduce employee absenteeism, increase retention and attract quality talent at the same time? Traditional benefits such as a company car or group insurance have become basic expectations. These conditions are often 'nice to have', but they no longer make you unique as an employer compared to other companies in the same sector and far beyond.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>The real and especially big problem is that employees often feel like a number in the company. Especially as the workload continues to rise and, in return, an extra holiday feels like just a band-aid on the wound. What today's employees need is an employer who proactively watches over their physical and mental well-being.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>So what is employer brand really?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>The <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nl.wikipedia.org\/wiki\/Employer_Branding\">employer brand<\/a> <\/span>or your company's employer image is literally how your employees perceive your company. It's not just about the marketing arm where you do employer branding to build a strong brand to attract talent. It is also about how current employees feel about your company. Of course, it also remains important to project a strong brand to attract quality employees.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>A strong employer brand therefore provides evidence to show that staff care goes beyond the paycheck and number of holidays. When, as a company or employer, you invest in the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/screening\/\">preventive health screenings<\/a><\/span> of the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/\">Medical Centre<\/a>,<\/span> you send a powerful message to your current and future employees. You make it clear to them that you not only invest in what they do, but also in who they are. In doing so, you build a working atmosphere of trust and loyalty, which forms the basis for an organisation where talent wants to work and, above all, wants to stay working.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><span class=\"btn-container animate_when_almost_visible alpha-anim\" data-delay=\"200\"><a role=\"button\"  href=\"https:\/\/medischcentrum.com\/en\/contact\/\" class=\"custom-link btn btn-custom-typo font-146656 font-weight-400 text-uppercase no-letterspace border-width-0 button_licht_blauw btn-color-873549 btn-square btn-no-scale btn-icon-left\" title=\"Contact\" id=\"button_hide_wachtpagina\">Making an appointment<\/a><\/span><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Why medical screenings of your employees drive your HR strategy<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>Offering preventive medical screenings to your employees at work is not an obligation, but it is a strategic tool. Before you are presented with its benefits for your image, it is also important that you as an employer or HR department employee know exactly what such a screening entails.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><\/p>\n<h3>Our specialised investigations<\/h3>\n<p>At the Medical Centre, our doctors use advanced technologies to deliver customised preventive care to your employees. Depending on your chosen <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/consultations\/\">consultations<\/a><\/span>, the following studies may be part of the pathway:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/medischcentrum.com\/en\/cardiology-consultation\/\"><strong><span style=\"text-decoration: underline;\">Cardiological examination<\/span>:<\/strong><\/a> Including <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/electrocardiogram\/\">electrocardiogram (ECG)<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/cycling-test\/\">cycling tests<\/a> <\/span>and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/echocardiography\/\">echocardiography<\/a><\/span> To evaluate cardiac function.<\/li>\n<li><strong>Dermatology:<\/strong> Quick screening of skin spots and allergies with a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/dermatoscan-radiology\/\">dermatoscan<\/a><\/span>.<\/li>\n<li><a href=\"https:\/\/medischcentrum.com\/en\/gastroenterology-consultation\/\"><strong><span style=\"text-decoration: underline;\">Gastroenterology<\/span>:<\/strong><\/a> Expertise in gastrointestinal disorders such as a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/ultrasound-abdomen\/\">ultrasound abdomen<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/colonoscopy\/\">colonoscopy<\/a><\/span>.<\/li>\n<li><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/gynaecology-consultation\/\">Gynaecology<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/urology-consultation\/\">urology<\/a><\/span><\/strong>: Specific care pathways for both men and women with tests such as a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/uroflow-urology\/\">uroflow<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/investigations\/mammography-radiology\/\">mammography<\/a><\/span>.<\/li>\n<li><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/neurology-consultation\/\">Neurology<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/pneumology-consultation\/\">pneumology<\/a><\/span>:<\/strong> Support for sleep disorders, chronic fatigue or lung problems.<\/li>\n<\/ul>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><\/p>\n<h3>The benefits of preventive screenings for your employer brand<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Early detection:<\/strong> Based on 50 years of expertise, our doctors detect health risks before they lead to long-term sickness absence of your employees.<\/li>\n<li><strong>Objective valuation:<\/strong> A comprehensive examination such as our Vital Check and other <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/care-packages\/\">care formulas<\/a><\/span>, employees experience as respect and it is an exclusive insight into their personal health.<\/li>\n<li><strong>Recruit with welfare:<\/strong> If it says 'Preventive Health Screening' in your job posting, then it attracts professional employees subconsciously or just consciously.<\/li>\n<li><strong>Speed and efficiency:<\/strong> You don't have to wait months because caring for your employees is crucial. With this, you avoid uncertainty about their health.<\/li>\n<li><strong>Holistic approach:<\/strong> Preventive screenings at work can be followed by personal consultations. This creates a closed circle of care, with HR having insights into the overall health of employees and employees themselves receiving a comprehensive health analysis.<\/li>\n<\/ul>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row one-top-padding triple-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>The ROI: What does it effectively deliver for your business now?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>Investing in preventive healthcare for your employees provides a measurable benefit to your operations:<\/p><\/span><span><p>&nbsp;<\/p><\/span><span><ul><\/span><span><li><strong>Drop in absenteeism costs:<\/strong> Preventing illness and disease is cheaper than replacing long-term sick employees.<\/li><\/span><span><li><strong>Higher retention rate:<\/strong> Employees who feel supported by the HR department and employer of the company in which they work develop a deeper emotional connection with the organisation.<\/li><\/span><span><li><strong>Strengthening corporate image:<\/strong> A caring employer or HR department more easily attracts new and quality talents. In addition, preventive healthcare also improves the company's overall reputation.<\/li><\/span><span><\/ul><\/span><span><p><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><p class=\"font-weight-200\" ><span>Are you ready to take your HR policies to the next level and give your employer brand a healthy boost? The <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/\">Medical Centre<\/a><\/span> is ready to become your partner in preventive and curative care. Make another <span style=\"text-decoration: underline;\"><a href=\"https:\/\/medischcentrum.com\/en\/contact-appointment\/\">appointment<\/a>.<\/span><\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"column-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/medischcentrum.com\/wp-content\/uploads\/2025\/08\/AdobeStock_238730671.jpg);background-repeat: no-repeat;background-position: center center;background-size: cover;\" data-o_src=\"https:\/\/medischcentrum.com\/wp-content\/uploads\/2025\/08\/AdobeStock_238730671.jpg\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-227611-bg\" style=\"opacity: 0.9;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont single-block-padding col-custom-width\" style=\" max-width:55%;\" ><div class=\"empty-space empty-triple\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap titel_thermalVF\"><div class=\"heading-text el-text alpha-anim animate_when_almost_visible\" data-delay=\"200\"><p class=\"font-116211 fontsize-450760 fontheight-954288 font-weight-100 text-color-xsdn-color\" ><span>Health is the greatest asset. Preventive screening is the first step to maintaining it.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_custom_heading_wrap titel_thermalVF\"><div class=\"heading-text el-text alpha-anim animate_when_almost_visible\" data-delay=\"200\"><p class=\"font-146656 fontsize-865542 font-weight-200 text-color-xsdn-color\" ><span>At the Medical Centre, care, trust and expertise go hand in hand. We offer quality medical screenings in a casual atmosphere.<\/span><\/p><\/div><div class=\"clear\"><\/div><\/div><span class=\"btn-container animate_when_almost_visible alpha-anim\" data-delay=\"200\"><a role=\"button\"  href=\"https:\/\/medischcentrum.com\/en\/contact\/\" class=\"custom-link btn btn-custom-typo font-146656 font-weight-400 text-uppercase no-letterspace border-width-0 button_licht_blauw btn-color-873549 btn-square btn-no-scale btn-icon-left\" title=\"Contact\" id=\"button_hide_wachtpagina\">Making an appointment<\/a><\/span><div class=\"empty-space empty-triple\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"In today\u2019s competitive job market, employment conditions such as an attractive remuneration package are no longer the only decisive factors for new [...]","protected":false},"author":26,"featured_media":119851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[188],"tags":[],"class_list":["post-119842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/posts\/119842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/comments?post=119842"}],"version-history":[{"count":3,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/posts\/119842\/revisions"}],"predecessor-version":[{"id":119850,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/posts\/119842\/revisions\/119850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/media\/119851"}],"wp:attachment":[{"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/media?parent=119842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/categories?post=119842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medischcentrum.com\/en\/wp-json\/wp\/v2\/tags?post=119842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}