How medical screenings contribute to a stronger employer brand

The HR dilemma: looking beyond standard extra-legal benefits

HR departments in this modern world face a serious challenge. So how do you reduce employee absenteeism, increase retention and attract quality talent at the same time? Traditional benefits such as a company car or group insurance have become basic expectations. These conditions are often 'nice to have', but they no longer make you unique as an employer compared to other companies in the same sector and far beyond.

The real and especially big problem is that employees often feel like a number in the company. Especially as the workload continues to rise and, in return, an extra holiday feels like just a band-aid on the wound. What today's employees need is an employer who proactively watches over their physical and mental well-being.

So what is employer brand really?

The employer brand or your company's employer image is literally how your employees perceive your company. It's not just about the marketing arm where you do employer branding to build a strong brand to attract talent. It is also about how current employees feel about your company. Of course, it also remains important to project a strong brand to attract quality employees.

A strong employer brand therefore provides evidence to show that staff care goes beyond the paycheck and number of holidays. When, as a company or employer, you invest in the preventive health screenings of the Medical Centre, you send a powerful message to your current and future employees. You make it clear to them that you not only invest in what they do, but also in who they are. In doing so, you build a working atmosphere of trust and loyalty, which forms the basis for an organisation where talent wants to work and, above all, wants to stay working.

Why medical screenings of your employees drive your HR strategy

Offering preventive medical screenings to your employees at work is not an obligation, but it is a strategic tool. Before you are presented with its benefits for your image, it is also important that you as an employer or HR department employee know exactly what such a screening entails.

Our specialised investigations

At the Medical Centre, our doctors use advanced technologies to deliver customised preventive care to your employees. Depending on your chosen consultations, the following studies may be part of the pathway:

• Cardiological examination: Including electrocardiogram (ECG), cycling tests and echocardiography To evaluate cardiac function.
• Dermatology: Quick screening of skin spots and allergies with a dermatoscan.
• Gastroenterology: Expertise in gastrointestinal disorders such as a ultrasound abdomen and colonoscopy.
• Gynaecology and urology: Specific care pathways for both men and women with tests such as a uroflow and mammography.
• Neurology and pneumology: Support for sleep disorders, chronic fatigue or lung problems.

The benefits of preventive screenings for your employer brand

• Early detection: Based on 50 years of expertise, our doctors detect health risks before they lead to long-term sickness absence of your employees.
• Objective valuation: A comprehensive examination such as our Vital Check and other care formulas, employees experience as respect and it is an exclusive insight into their personal health.
• Recruit with welfare: If it says 'Preventive Health Screening' in your job posting, then it attracts professional employees subconsciously or just consciously.
• Speed and efficiency: You don't have to wait months because caring for your employees is crucial. With this, you avoid uncertainty about their health.
• Holistic approach: Preventive screenings at work can be followed by personal consultations. This creates a closed circle of care, with HR having insights into the overall health of employees and employees themselves receiving a comprehensive health analysis.